In the wake of Nasboi’s hit single “Umbrella” featuring the legendary Wande Coal, which has garnered over 45 million streams across various digital platforms, ETSRL Music has firmly entrenched itself in the music industry landscape. The monumental success of this track has sparked a surge in interest from brands eager to align themselves with ETSRL Music, leading to a strategic partnership with ONErpm.

ONErpm, also known as ONE Revolution People’s Music, stands as a trailblazer in digital distribution and fan engagement. Established in 2010 by Emmanuel Zunz and Matthew Olim, the latter a co-founder of CDNow, the platform offers a comprehensive suite of services including direct-to-fan sales and distribution across major web outlets such as iTunes, Spotify, and Amazon MP3. With staggering statistics, including 8 billion video plays and two billion audio streams per month, ONErpm has solidified its reputation as a leader in the industry. Notably, recent collaborations with renowned artists like 112 and Bobby Shmurda underscore its expanding influence.

For ETSRL Music, this partnership represents a transformative moment in its journey. It seamlessly aligns with the label’s vision of becoming a dominant force in the industry, fostering talent from every corner of Africa and delivering unparalleled musical experiences. Leveraging ONErpm’s extensive reach and expertise, ETSRL Music aims to leave a lasting legacy, shaping the future of Afro music and cultivating impactful brand partnerships.

In essence, the collaboration between ETSRL Music and ONErpm signifies a significant stride forward in the evolution of African music. It promises a harmonious fusion of innovation, creativity, and cultural resonance, poised to redefine the benchmarks of musical excellence on a global scale.

Eminent Transglobal Sounds Record Limited, aka ETSRL Music, emerges as a burgeoning Nigerian record label swiftly ascending to prominence not only within Nigeria but also across Africa and beyond. Founded by the visionary Dr. Wisdom Okoye in January 2023. ETSRL Music stands committed to serving as a pivotal platform for nurturing, developing, and showcasing musical talent to the world. Since its inception and the release of its debut single “Lover Boy” by Nasboi, the label has amassed over 50 million streams across various digital platforms.

The label’s signing of Nasboi, a popular Nigerian content creator, skitmaker, and musician in February 2023, marks a significant milestone in its journey. The signing of Nasboi under the ETSRL label has proven to be a resounding success and creating an opportunity for the identification and nurturing of emerging artists in the Nigerian music industry space.